Performance of Top 5 News and Magazines Apps on Unified Platform in Mexico in Q4 2021

During the fourth quarter of 2021, the top 5 News and Magazines applications in Mexico showcased varying performance trends across key metrics such as weekly downloads, weekly revenue, and weekly active users. Here’s a detailed look at each app’s performance:

NewsBreak: Local News & Alerts experienced fluctuations in weekly downloads, peaking at approximately 64.5K in mid-October before declining to around 29.3K by mid-December. Despite the decline in downloads, weekly active users saw a general upward trend, reaching over 246K in mid-November.

Twitter Lite showed a steady increase in weekly revenue, peaking at around $72 in mid-December. Weekly downloads also varied, with a high of nearly 191K in early October, stabilizing around 143K by the end of December. The app maintained a strong base of weekly active users, fluctuating around 12M throughout the quarter.

Google News - Daily Headlines saw a significant increase in weekly downloads, starting at around 2.1K and peaking at 5.7K by the end of December. Weekly active users also showed an upward trend, reaching over 1.1M in early December.

Alerta Sísmica México - SASSLA experienced a notable decline in weekly downloads, starting from approximately 12.7K in late September to around 857 by the end of December. Weekly revenue also decreased, peaking at $3.7K in late September and dropping to around $250 by the end of the quarter. Weekly active users followed a similar downward trend, from around 96K in late September to approximately 24K by the end of December.

SkyAlert: Alerta Sísmica saw a significant spike in weekly revenue in early October, reaching over $52K before stabilizing around $4.6K by the end of December. Weekly downloads fluctuated, peaking at around 15.3K in late September and stabilizing at approximately 1.4K by the end of December. Weekly active users also saw a decline, from around 62.6K in late September to approximately 17K by the end of December.

These insights, provided by Sensor Tower, highlight the dynamic nature of the News and Magazines app market in Mexico. For more detailed insights and data, visit Sensor Tower.